Sami Booth

Sami Booth

Development Consultant & Producer. Creator of worlds.

I have a million characters and stories in my head just clawing to get out.

Work

20 years turning ideas into formats and getting them made.TV & Development Consulting
Head of Development at Screentime Banijay NZ for 13 years. Since then, development consultant, associate producer, casting producer and post director across TVNZ, Imagination TV, Pango, Rogue Productions and others. Available for remote project work now.
Savage Wallflower
Founder and creative director of Savage Wallflower — a luxury maximalist soft furnishings brand. Built and managed end-to-end: brand identity, website design and build, copywriting, product design, photography, social media strategy and e-commerce. View the store

Creative IP

Four distinct creative universes — each with their own world, characters, and visual identity.Vesperine
Victorian vigilante. Survivor. Living ghost. Adopted by her depraved uncle in the mid-1800s and abused by the men he invited in, Vesperine weaponised her appearance - skeleton makeup, coloured hair - until they feared her instead. She sent her uncle mad. Now she roams the moors with her pack of black hounds, a vigilante whose status among the living remains deliberately uncertain.

Biddy Flint
Orphaned at 13 - Biddy Flint was left to raise herself in a shark tank. She learnt the hard way in tower block poverty that survival requires cunning and resourcefulness.
When trust is thin on the ground, family is everything; her family come with powerful jaws and unswerving loyalty. Which is lucky, because Biddy Flint has the worst of humanity on her doorstep.And someone has to take out the trash.

Savage Wallflower: A Brand Built Around a Character
Born into a cold, colourless world, she found sanctuary in an abandoned orangery and filled it with everything she'd been told was too much.
Too bold. Too loud. Too maximalist.Savage Wallflower is the character at the heart of the brand that bears her name - a living philosophy that defiance is beautiful and beige is a moral failing.

Pequeno y Grande: A Philozoic Worldview
Two real dogs. A satirical universe. Alfred (Poodle X) and Hudson (Goldie X Smithfield) have been watching humans run the world and they have notes.

Contact Me

Available for remote consulting, creative collaboration and project work. If something here resonates - a format idea, a character universe, a brand story that needs building - get in touch.

[email protected]

Books & Writing
Three books. One novel. Two non-fiction.


Who We Kill — Sami Booth
A darkly intelligent thriller laced with grim humour. Buy here


The Ancients — Ambit Soho*
Ancient history for people with short attention spans. Spirituality, kick-ass women, health hacks, serial killers, bizarre food, cults — all the good stuff, none of the dry balls. Buy here


The Baking Soda Bible — Ambit Soho*
Everything a box of baking soda can do. Turns out it's a lot.
Buy here


*Ambit Soho is an anagram of Sami Booth